Portfolio
Media & Campaign
Analysis / consulting
MEDIA STRATEGY & CONSULTING
Target group & market analysis, integrated strategy development & consultancy, target & KPI definition, selection of relevant media channels, media workshops & seminars.
SOCIAL MEDIA ADVERTISING
Social media analysis, social media strategy, social media management, social media advertising, community management, influencer research, social media monitoring.
Planning / Tactic
CROSS-MEDIA MEDIA PLANNING
Cross-media media & campaign planning, Targeting, selection of environments & placements, definition of billing models, buying of display, multiscreen video, native, mobile & location-based, newsletters, (D)OOH, (A)TV, (online) audio, brand co-ops, print.
PROGRAMMATIC ADVERTISING
Campaign setup in one/multiple DSPs (depending on targeting/audience/channels), campaign structure definition & setup (technical setup, website audience analysis, strategy definition & item setup), ongoing analysis and optimisation.
Production / Realisation
CAMPAIGN MANAGEMENT
Project and budget planning, coordination of creation & production, media handling, tracking, ongoing KPI-based optimisation & success control, reporting.
SEA & PERFORMANCE
Search Engine Marketing (SEA): Measurable and success-driven, customer-centric set-up, ongoing campaign management & KPI optimisation, including Performance Max, Remarketing & Discovery Ads.
