Portfolio
Strategy & Brand
Analysis / consulting
DESTINATION DEVELOPMENT
Target group analysis and traveller insights, master plans, tourism mobility, regenerative tourism & habitat concepts, mission statement development, organisational development, strategic marketing planning, digital transformation, sustainability coaching, regenerative tourism innovation.
BRAND DEVELOPMENT
External image analysis, brand perception, place branding, employer branding, brand identity, brand architecture, lead story and narratives, verbal identity and naming, design systems, digital brand concepts, branding for the planet.
Planning / Tactic
PRODUCT DEVELOPMENT
Place making, design for the planet, product innovations, slow travel, food travel, alpine tourism concepts, outdoor and bike concepts, prototyping, innovation workshops, service design, transformation labs, better living festivals, gamification, data driven experience design.
BRAND EXPERIENCE
Brand experience design (planning brand touch points) branded spaces, outdoor branding, physical branding, crossmedia branding, employee experience design, digital signage, immersive experience, branded interactions, sensory experience, multimedia design, soundbranding.
Production / Realisation
DESTINATION MANAGEMENT
Innovation & transformation coaching, service design, creative and design management, implementation of digital projects, smart destination (data driven DMO), idea workshops, trend scouting, trend studies, marketing services for DMO's external marketing department.
BRAND STORIES & MANAGEMENT
Brand implementation, corporate wording, visual language, writing seminars, editorial processes, digital branding, international and digital brand management, coaching & training, brand mediation (internal and external), multicultural marketing / international brand management.
